The Struggling Beat of K-Pop Festivals in India
India’s K-pop explosion shows no signs of slowing down. What probably began with a BTS, Blackpink or EXO track in a cybercafé has now evolved into a full-blown cultural remix, sweeping across dorm rooms, school corridors and midnight bus rides nationwide. Fans are swapping lyrics, staging campus flash mobs and dreaming of seeing their idols perform live on home turf. In the 2025 Global Hallyu Survey (based on 2024 … Read more
